We can’t think of any type of business that you would own where you would not want a website. A website will not do you any good, however, if it does not have certain features. Our website has been VERY valuable. It’s the tool Diane Stelken Associates uses to reach new clients! Follow the tips below to ensure your website brings customers to your business.
Use key search words in your content
Using keywords can bring traffic to your website from the search engines. This is because when someone types in a certain keyword using a search engine, and this keyword is on your website, it will be one of the first search results they will see.
The goal of all search engines is to show the most relevant content to users. If the search engine finds that your website has a lot of the same keyword, it will likely not end up in the search results. For this reason, you should understand the most important places to place your keywords. If you do not understand how to use keywords, give us a call. Diane Stelken Associates will help you determine the best keywords you should use to bring traffic to your website.
You should be promoting your business on the many social media platforms available today. Many people today use social media to find information they need. On your social media pages, including articles to help clients. Give them FREE advice like what Diane Stelken Associates is doing right here. You should comment on posts people leave for you, and make sure your comments are helpful and well-written. Do not use your social media sites as an advertising campaign, however. They are used more for conversing with people that are interested in your service in a relaxed way. Look at it like directly speaking with your customers and potential customers.
Your “About Us” Page
Because anyone can run a business on the Internet, your customers will likely want to know more about you before they will purchase one of your services or products. An “About Us” page is a great way to do this. You can use this page to show your credentials, which will help people trust you better. Include your contact information, and the address of your business if you have a brick and mortar store, as well as directions on how to get there.
If you do not currently have a website, and are not experienced at creating them, call Diane Stelken Associates. It is a smart business decision to hire a professional.